Asking the Right Questions: Data Collection for Health Information Outreach

MLA Course
Listing Archived: Saturday, November 5, 2016

Primary contact information...
NN/LM Outreach Evaluation Resource Center
Health Sciences Library
University of Washington Box 357155
Seattle WA , 98195-7155
United States
Cynthia Olney is the primary contact.
Phone: 336-327-9181
Resource URL:
Region: Pacific Northwest

Description: The goal of this course is to improve librarians and others' ability to collect evaluation data for health information outreach. By the end of the course, participants should know how to design typical data-collection techniques like questionaires and qualitative interview guides. Participants also will learn to use logic models to focus their data collection methods. The workshop will combine lecture with interactive group exercises and large group discussions that allow participants to practice designing data collection methods.

Experience Level: Beginning
CE Contact Hours: 4
Professional Competencies: Research + Analysis and Interpretation
Subject: Assessment/Evaluation, Consumer Health
Course Type: Face to Face, e-Learning, RML Offerings

Educational Objective: Participants will know how to *Design data collection methods to match their program plans *Develop quality items for questionnaires *Questionnaire distribution methods to increase response rate *Develop interview question guides *Conduct interviews that will elicit useful information *Mix qualitative and quantitative methods in program evaluation


1.	Introduction – Let the evaluation questions be your guide (to data collection) (45 minutes)

Lecture format introducing participants to the concept of using the logic model to frame evaluation questions and guide data collection methods.  After the lecture, participants will be presented with a logic model and will practice writing evaluation questions. These questions will be “posted” in the classroom for a group exercise at the end of the class.

2.	Quantitative Methods  (60 minutes)
This session will begin with a lecture about typical quantitative evaluation methods, their uses, strengths, and weaknesses. The lecture will address two important issues related to questionnaire design and sampling and distribution methods: how to improve response rates; and how to write valid questions. Participants then will engage in an exercise in which they identify errors in questions and revise the questions based on principles taught in the session.

3.	Break (15 minutes)

4.	Qualitative Methods (75 minutes)

This session will combine lecture with large group discussion.  Participants will learn to critique interview questions for their level of sensitivity and clarity.  Using sample interview questions, participants will be asked to analyze how they would respond to each question as interviewees and discuss ways to improve the question by making it more targeted, less threatening, etc.  Participants also will be introduced to “purposeful” sampling and to an approach to semi-structured interviews called “story” techniques.
5.	Mixed-methods approach to evaluation (30 minutes)

After a brief presentation showing an example of an evaluation study that successfully uses both qualitative and quantitative evaluation methods, participants will work in small groups to develop methods for answering the evaluation questions they wrote during the first hour of the class. 

5.	Wrap-up and evaluation (15 minutes)

The session will end with a wrap-up of main points and participants’ completion of class evaluations

Need for This Course: None

The instructional methods used include Lecture, Slides, and Discussion.

Participant Materials: Handouts