Description: To continue delivering support for clinical care, research and education, a hospital library must be run like a business. By participating in a series of four, 90-minute online classes, the MAR Hospital Advisory Group will develop your business sense. You will write a business plan that embraces the mission and objectives of your hospital. You will learn to be a convincing negotiator when you want to change practice after assessing the wants and needs of your customers. You will quantify and qualify your worth with dollar signs instead of anecdotes. In these challenging times developing a strategic business sense is essential. At the end of this course you will develop a business backbone, allowing you to provide valued services that are aligned with the values of your hospital.
|Experience Level:||Beginning Plus|
|Continuing Education Experience:||NA|
|CE Contact Hours:||4 sessions; 1.5 hrs ea|
|Professional Competencies:||Leadership and Management|
Educational Objective: Participants in this series of programs will further develop their library business skills. Goals specific to each session include: Session 1 - Building the Foundation: An Introduction to Business Concepts At the conclusion of this session, participants will be able to: a) Define and describe how their organization calculates their dollar value. b) List two questions that explain how their job value is calculated from a HR/Finance perspective. c) Identify and describe their hospital or system’s strategic imperatives. d) Define the library's role in a hospital or system’s strategic imperatives e) Analyze the role of selective dissemination of information in demonstrating worth. f) Define the people we serve. Session 2 - Writing a Business Plan At the conclusion of this session, participants will: a. Know the benefits of writing a business plan and how to write one. b. Describe their library's business/focus. c. Identify the people they serve. d. Have written the beginning of their library’s business plan. Session 3 - The Art of Negotiation At the conclusion of this session, participants will: a. Appreciate strategic approaches to negotiating. b. Know at least three specific negotiating strategies. c. Identify examples of workplace situations where these negotiating strategies may be applied. d. Develop negotiating strategies and know to which workplace situation they apply Session 4 - Proving Your Worth / Adding to Your Value At the conclusion of this session, participants will be able to: a. Calculate the dollar value of services in a way their hospital administrators can appreciate. b. Demonstrate their worth through information dissemination. c. Determine their customers' needs. d. Align the library's mission and objectives to that of the hospital. e. Conduct community outreach.
Session 1 - Building the Foundation: An Introduction to Business Concepts 5 minutes Introduction to the Program – Michelle Burda 15 minutes Introduction and Overview: It is important to start with an understanding of the fundamental business concepts and how they apply to the management of a hospital library. We want to begin by changing the perception of the hospital library as strictly a service provider to one of being an integral and valuable business unit within the organization. (slides, discussion) 10 minutes The Hospital Librarian: Calculating your dollar value (in-basket activities, discussion) The hospital library resources in dollars and cents The hospital library space and its associated dollar value 10 minutes Two questions from the HR/finance perspective: (online polling) 1. What are we paying you to do? 2. And for whom? 15 minutes Know your hospital’s strategic imperatives and its role in the local, regional and national healthcare milieu. How can you be part of this? 15 minutes Selected dissemination of information (slides) 5 minutes What’s in a name? Clients? Customers? Patrons? Users? (online polling) 10 minutes Q&A (discussion; online chat) 5 minutes Conclusion and MLA Evaluation – Michelle Burda Session 2 - Writing a Business Plan (Pre-course offline exercise: Attendees choose one assignment from the One-Page Business Plan Format sent to them at the time of registration and attached here. Participants will let instructor know what segment they plan to create prior to class start. Handouts will be sent to support pre-course offline exercise.) (hands-on exercise) 5 minutes Introduction to the Program – Michelle Burda 15 minutes Present Purpose, Benefit, Need, and Sections of a Business Plan (slides) 20 minutes Discuss pre-course offline exercise (discussion) 20 minutes Can You Describe your Library’s Business? (online polling) Building a Vision Statement Building a Mission Statement 10 minutes Create Objectives: Realistic and Measurable (discussion) 15 minutes Follow-up: (slides, discussion) Strategies: What will make us successful over time? Plans: Identify the Work to be completed 5 minutes Conclusion and MLA Evaluation – Michelle Burda Session 3 - The Art of Negotiation (Prior to class: Poll registrants as to their perceptions of their most serious workplace challenges regarding negotiation. Instructor to develop one or more scenario(s) based on composite participant responses.) (survey) 5 minutes Introduction to the Program – Michelle Burda 5 minutes Introduction to Negotiation (slides) 40 minutes Basic negotiating strategies: situation analysis, building trust/credibility; identifying common interests; recognizing alternatives; closing the deal. (slides, discussion) 20 minutes Instructor to present scenario(s) developed in response to poll of participants prior to course. Various alternatives will be presented and discussed. (online polling, discussion - online chat or voice) 15 minutes Student questions, feedback. ( discussion, online chat) 5 minutes Conclusion and MLA Evaluation – Michelle Burda Session 4 - Proving Your Worth / Adding to Your Value 5 minutes Introduction to the Program –Michelle Burda 10 minutes Helen-Ann Brown Epstein Introduction (slides, discussion) Review of results from King, Rochester, Value studies Review of MLA Vital Pathways Project 20 minutes Strategic Planning: 3-year plan (discussion, online polling, online chat or voice comments) • Environmental Scan / Needs Assessment: Determining our Customers Surveys/Interviews/Focus Groups • Align Library Mission with the Hospital’s Mission • Who are your customers? Who should be your customers? Who are your champions? • Goals from Mission / Measurable Objectives (in-basket activities) How to compose them • Core values: honesty, flexibility, service, dedication, passion 10 minutes Claire Joseph Librarian “Sine Qua Non,” how to make yourself Indispensable (slides, discussion) McKnight philosophy, Pink philosophy 20 minutes Get out of the library; get yourself known (discussion, role-playing, online polling) • Elevator speech • Committees: join, participate, contribute • Teaching • Meaningful use/Community outreach • Current Awareness: Be proactive; keep patrons updated on current literature • Investigate grants, consortium buying • Professional Growth; Professional organizations, CE courses, Find a mentor/be a mentor 10 minutes Helen-Ann Brown Epstein (discussion) Conclusion - Bring it all together – summary of the series 10 minutes Q&A (discussion) 5 minutes Conclusion and MLA Evaluation – Michelle Burda
Need for This Course: The idea for this class sprang from a discussion among members of the Middle Atlantic Region’s Hospital Special Advisory Group regarding ALA's "Health Information 101" class, taught by Maura Sostack. The final week of the class focused on the business of health care, and the committee saw a need for hospital librarians to learn the business aspects of running a library. A 2009 study by Mackenzie and Smith1 on graduate library programs determined that only 56% of ALA accredited schools require any management related courses. This course will provide basic information for those who did not receive practical management training and for those who realize a need for additional training in library management. 1“Management Education for Library Directors: Are Graduate Library Programs Providing Future Library Directors With the Skills and Knowledge They Will Need?” Maureen L. Mackenzie and James P. Smith. Journal of Education for Library and Information Science 2009;50(3):129-142.
The instructional methods used include Lecture, Demonstration, Slides, Discussion, Dialog, Sharing/Self-disclosure, Role Playing, In-basket Activites, and Hands-on Exercises.
Participant Materials: Handout examples were submitted separately. In addition there will be PPT slide copies, resource lists, and brief online polling exercises.
Facility Requirements: Attendees will need an Internet accessible computer workstation with audio capability or nearby telephone. The computer should be able to run Adobe Connect software; registrants will be advised to test their equipment prior to the time of each presentation. The class will be limited to a maximum of 125 participants.
Additional Evaluation: No additional evaluation instruments are planned.